Ripe with opportunity
With our strategic location, a highly connected young population, and educated & bilingual workforce, Bahrain has a unique advantage to tap into the MENA region’s fast growing digital media market.
The region is also witnessing gaming interest in virtual reality technologies. Bahrain offers a full operations & fulfillment solution to e-commerce companies looking to expand either into or within the region.
With revenue set to top US$ 3.9 billion by 2023, MENA has the world’s highest gaming and e-sports growth rate. Bahrain is fast emerging as the gateway to this still largely untapped market and proving itself as an ideal test bed for developers creating Arabic-first content and other digital entertainment.
MENA’s digital media market is forecasted to triple in size to $4 billion by 2022.
Of MENA consumers are willing to pay to consume digital content.
In 2017, the MENA e-commerce market reached $8.3 billion. With an average annual growth rate of 25%, e-commerce in the region has been growing slightly ahead of the global average.
Globally for percentage of internet users.
Mobile cell subscriptions per 100 inhabitants.
Of the GCC population are gamers.
(NewZoo Global Market Report)
Internet penetration, the highest in the world (WEF 2018).
The region is witnessing an explosion in gaming and virtual reality technologies and the creative talent behind it. A strong gaming community allows Bahrain to host a year-long calendar of events and activities where international companies showcase their games for thousands of attendees. In recent years, Bahrain has been proud to host:
Bahrain gaming Experience
Blast Pro Series Final
With a dialect easily understood across the region and a young & bilingual ICT workforce, Bahrain provides companies with the tools to tap into the localized gaming market, reaching 400mn+ Arabic speakers in the MENA region.
Bahrain offers a creative environment for companies within the digital content field with a newly launched Arts Incubator to further foster this sector.
Rapid economic growth, industrialization, and domestic consumption are fueling the Middle East’s growth in e-commerce. The MENA region is currently home to 4 million online shoppers, and with millions more people shopping online regularly, businesses have the opportunity to develop products and e-commerce business ideas to capture this rapidly expanding, yet underserved market.
The MENA e-commerce sector is projected to grow from USD 20bn in 2017 to USD 200bn in 2020. With unrivalled connectivity and logistics access to key regional e-commerce markets including Saudi and Kuwait, Bahrain is at the epicentre of the regional e-commerce business opportunity.