and Leisure

In Focus: Embracing Digital Tourism

The digitisation of services is sweeping across industries, and Bahrain has moved with the trend to offer faster and simpler services to citizens, residents and visitors. The rapid growth in visitor numbers has reached more than a million tourists each month. This spectacular rise coupled with Bahrain’s progressive approach to its tourism sector led to the local entry of the Careem taxi service in partnership with Arabian Taxi.

Operating solely on a digital platform, Careem’s customers can now book or pre-book their rides quickly and conveniently using a smartphone application (app). The arrival of Careem is a further example of Bahrain’s commitment to employing modern digital technology to benefit both the sector and the consumers who depend on it. There are several other digital start-ups that are entering Bahrain’s tourism sector including services targeting entertainment, food service, accommodation, and consumer engagement.