Transport and Logistics

Case Study: Mondelēz Sets the Global Performance Benchmark

Just imagine having access to 60,000 tons of Oreos. Thanks to Mondelēz’s new US$ 110 million, 250,000sqm state-of-the-art plant, that thought is now a reality in Bahrain. Situated alongside its existing operations, with cutting-edge technology automation, the factory is set to roll out in 2018 and will produce more than 60,000 tons annually of its biscuit brands including Oreo and Barni. In fact, the factory will be producing 10,000 Oreo biscuits per minute.

Mondelēz has selected Bahrain as the preferred location for their 6th global hub to supply growing markets in the Middle East and Africa. The plant will also create 200 employment opportunities contributing to the local job market. The group aims to adopt a ‘one chain’ production model, an initiative that is being backed by Bahrain’s Ministry of Industry, Commerce & Tourism, Bahrain EDB and Tamkeen. Suppliers are relocating or opening up in Bahrain from around the region to be part of Mondelēz International’s supply chain, enabling flexibility and cost-competitiveness. The Group also enjoys fast and efficient transportation and export facilities, which is a key factor for its range of consumer products.

Mondelēz International, a US$ 30 billion annual turnover group, producing household name products in snacks, biscuits, chocolate, candy, gum, and powdered beverages, has been manufacturing its Kraft cheese and Tang beverage in Bahrain since 2007. These products are exported to 47 countries, including the United States. The company’s manufacturing facility in Bahrain International Investment Park (BIIP) covers 57,500 square metres with an annual production capacity of 230,000 tons.

Bahrain’s excellent pro-business approach, superb local skilled manpower, cost-effective environment including a highly competitive taxation system, and the ease to market for our products remain convincing and unbeatable reasons for our group to operate from the BIIP.

Mohamed Shalaby

Mondelēz Plant Director